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As leisure manufacturers continue to shift from licensing models to in- residence equity, they are focusing on beauty. The industry’s highest profitability in this class may help adjust and enhance a company’s reputation. However, bringing a splendor business in- property is not without difficulties.
It can be challenging to craft a strong brand message across all channels, for instance, if a fashion and beauty team does n’t collaborate well. Moreover, beauty is a highly dynamic and filled field, making it challenging to create a dedicated consumer base. However, when done successfully, it can be a prominent resource for luxury companies to expand. Puig is an example of a business that successfully merged a fashion and beauty division and experienced significant expansion.
